AOB2; Structure of a music magazine

Most magazines are set out in a certain way and follow the same order of layout. The contents are put in order to allow for easy reading and so that the magazine contents flow. On the first page of the NME magazine we looked at is a full page advert because this is the first page people look at. On the second page is a list of contents so people know what's coming up in the magazine and so they can go to that page of interest. On the next few pages is usually a list of news and adverts this is because people want to hear about the new things that are going on before the rest. The magazine includes adverts spread throughout it as if they are all put together then it would not have the same impact as adverts that can be placed strategically e.g after a review of the same product. These are adverts that are related to the subject matter for example new album releases in a music magazine. The majority of adverts are paid ads from outside of the magazine company as well as unpaid ads from within the company trying to sell the magazine etc. The middle of the magazine includes letters from the readers which is placed in a similar position as those in other magazines, this follows the news of the magazines. The middle also have feature article spread through a few pages in the centre of the magazine. These are a more in depth look at the artists who are usually wanting to promote a new album. Then towards the back is a series of reviews for new releases, gigs and this is followed by various small adverts sometimes three or four on a page. I think the smaller adverts are put near the back because as the reader can quite often not bother to look at the last few pages as by then they are bored.