AOB 6-Regulation for Music Press

All music magazines are regulated by the self regulatory Press Complaints Comission (PCC). Lord Hunt is the Chairman of the PCC from October 2011. The PCC is funded through the sales of magazines and newspapers. The code deals with various complaints theses are privacy, harassment, crimes against children, victims of sexual assault and discrimination charges. However the most common complaint made is about the accuracy of the magazines articles. Although a lot of such included in the press is seen as inappropriate, editors just claim it is for the good of the public to know. The PCC has been criticism for there lack of action in certain incidents like the phone hacking affair and as such the PCC has been called in to be replaced.

AOB 6- Regulation for Music Video

The Office of Communications mostly called Ofcom is the regulatory body for the postal, broadcasting and telecommunications companies within the United Kingdom. It has a duty to represent the citizens of the UK by providing protection from what could be considered to cause emotively, physical or mental harm and offence to anyone. When taking this into account Ofcom have to take into account the right the broadcaster has to impact information and ideas on an audience and that the audience have the right to view them without unnecessary interference. Ofcom have to deal with all sorts of complaints from music videos and television shows.

When it comes to music videos Ofcom has a guideline to follow rule 1.3 of a guild to insure the following; protect under eighteens and to maintain the watershed of 9 o'clock is maintained.

When the music video S&M was broadcasted on a pop/RandB music channel called WTF short for Weekly Top Forty at 11.25 of a Saturday morning. It get a lot of complaints about the sexual themes included in the lyrics and visuals so a investigation was done into whether it breached Rule 1.3. When taking this into account Ofcom have to take into account the right the broadcaster have to impact informations and ideas on an audience and that the audience have the right to view them without unnecessary interference. The investigate ended with saying that it did, like many other music videos, breach this rule and it would had to be shown after the watershed and that the video will be investigated farther.

With the fact that the video does contain lyrics and visuals which display s&m content that kids simply would not recognise as normal sexual behaviour, meaning that it may be inappoirate for kids to be made aware of it and may shock them too much. It is also the case that many adults find it inappropriate.

However many people would say that as the channel has no real child audience. The video is only really a over the top fantasy version of the fetish and no real fetish material is used.

It seems that maybe the parents with children viewing this channel or any other music video of this nature need to be more responsible for their own child. Also the fact that other music videos, T.V shows that have similar themes are viewed by children before the watershed.

So, I conclude this by saying that the right decision about it was made. It has inappropriate content that kids would not understand and do not need to be made aware of. Although it is hard for this sort of thing to be edited down it should be done before being shown before the watershed.

AOB 5-Disturibution and Ownership of Music Press

The NME is currenly owned by the music giant IPC Media who also owns magazines such as Horse &  Hound and Golf monthly. IPC media was founded in 1959 and now has a very large portfolio selling over 350 million copies a year. The IPC is a company of the Time INC whose parent company is (AOL) Time Warner. It was founded in 1993. As well as the IPC, Time INC publishes 30 America magazine including People, In Style and Life. Time Warner is the second largest multinational media copitation in the world behind Disney. It's headquarters are in Time Warner Centre, New York City.

AOB 5- One Sheet

AOB 5- Distribution and Ownership for Music Video

AOB 4- Representation of music press

Stephen Gately was a singer in a very popular boyband called Boyzone. Gately died in 2009, unexpectedly, of an unknown death thought to be triggered by a build up of fluid in the lungs.
It was reported a few days after by Jan Moir that it was a 'strange, lonely and troubling death' in her column in the Daily Mail which had been changed from 'there was nothing natural about Stepehen Gately death' after many complaints.
She suggests that the death was 'more than a little sleazy'. She writes that what ever he died of it was by no standards a natural cause and that all the postmortem shows is that it was not murder but anything else could have happened. She thinks the circumstances are too weird and that people as young as Gately do not just die in their sleep like he did.
This annoyed and upset Gately's family and fans, they were not happy in how Moir had described the death. Describing it in the Guardian as 'a catty take on the death....' going on to say it 'pandered to the prejudices of its readers'. and in the article by Brooker it says how it was hateful and spiteful towards him and his family. Brooker uses sarcastic language of Moir being a criminal investigator to show her feeling of how dare she write this.
The Daily Mail and the Guardian is targeted at completely different audiences and therefore the content is going to do this. The Daily Mail is a tabloid newspapers targeted at a less educated more working/ medium class audience. A big thing in this type of newspapers which the readers like is the controversial content so this type of story and big controversial headlines is quite common however offensive it may seem. A reader of the guardian however is said to be more a upper class individual who's likes to go into a lot of detail for the stories and this is exactly what the guardian does. Because of this the audience are going to want to read different stories or the same story but in different ways. So when it comes to a death of a celebrity the Daily Mail likes to look into it deeply and sharply and pin point and triple-guess what might have happened in some ways they may appear offensive in how they do this. Whereas the guardian only reports what is known and thinks that a lot of what the Daily Mail and other taboilds say is a lot of rubbish. This is what so of the readers think too.

AOB 4- How and why is Beyonce represented in different ways?

We had a look at four different Beyonce music videos for the tracks called, Crazy in Love, Single Ladies, Halo and Telephone (Lady Ga Ga and Beyonce). Each of these videos have a different message trying to be portrayed and put across through the video. In the Crazy in Love video, Beyonce dances to a routine in a urban setting and the video does not follow a narrative. She uses party images and of a hydrant bursting and water raining down and wears “revealing” clothing and dances very seductively especially at the beginning, to a high energy and upbeat way to show the power of falling in love. In Single Ladies, she again is doing a dance routine but this time in a white blank studio. She uses a driving forces of lighting in a simple background along with the grayscale effect. She wears a very simple outfit to do be suggestive and in somewhat lustful dance routine. Although the video is very simple with nothing going on in the background with no flashing images it still makes the video have an upbeat and fast-paced feel to create the feeling she has with her lost relationship. In Halo she is wearing much more 'normal' clothes in a somewhat everyday background setting. The video is given a clean and positive look by the use of sunlight which helps to brighten up the video. In this video Beyonce is represented as a normal well educated women with a simple haircut and little make up on. There is a very little story line going on. This shows the feeling of being in love and Beyonce is portrayed in a very pure and innocent light. In Telephone lady Ga Ga, she is wearing some very weird clothes and make-up which goes along with the several nonfigurative scenes. The video has camera shots cutting between the numerous and complex changes between scenes. To show much she does not want to talk. In each of these videos Beyonce plays some very different roles each trying to appeal to a different audience. For example in Crazy In Love she plays a very wild role, which appears to a different audience then some of the others e.g. Halo. This is much more of an action full role than the others so this is why this charcter was picked. In Halo she plays a much more romantic role. This was picked because Halo is much more about being in love so this role would work. Beyonce is trying to be represented in a much quieter and romantic way and so to appeal to more than one group of people, that why she plays a different role in each video. Sasha Fierce is Beyonce’s new, more fun, more sexual and more aggressive alter-ego. However it is much deeper than this, Sasha Fierce is a symbol of an artist who has been taken over by evil to remain in a successful position. Some of her audience might be influenced by the videos and be sucked in to a way that they want to be like her, look like her and behave like her. think that maybe some girls may be influced in how she dances and looks but I do not really think they would copy her actions because they should know they are only videos so of it especially in Crazy In Love is not real. Some people may watch these videos because they are fan's of Beyonce and like to listen to her music. People may also watch these videos or in fact any music video for a specific goal. They can find they can develop from watching it. It may help them to define themselves. By looking at the visuals within the video may add a very valuable content to the video with this depending on your gender for girls Beyonce may be a icon they want to look like but males may watch it because they fancy her and want to look at her. But also videos give a topic of discussion people can have between each other with so many ways of sharing them on the internet and television channels this is a very easy thing.