AOB 6-Regulation for Music Press

All music magazines are regulated by the self regulatory Press Complaints Comission (PCC). Lord Hunt is the Chairman of the PCC from October 2011. The PCC is funded through the sales of magazines and newspapers. The code deals with various complaints theses are privacy, harassment, crimes against children, victims of sexual assault and discrimination charges. However the most common complaint made is about the accuracy of the magazines articles. Although a lot of such included in the press is seen as inappropriate, editors just claim it is for the good of the public to know. The PCC has been criticism for there lack of action in certain incidents like the phone hacking affair and as such the PCC has been called in to be replaced.

AOB 6- Regulation for Music Video

The Office of Communications mostly called Ofcom is the regulatory body for the postal, broadcasting and telecommunications companies within the United Kingdom. It has a duty to represent the citizens of the UK by providing protection from what could be considered to cause emotively, physical or mental harm and offence to anyone. When taking this into account Ofcom have to take into account the right the broadcaster has to impact information and ideas on an audience and that the audience have the right to view them without unnecessary interference. Ofcom have to deal with all sorts of complaints from music videos and television shows.

When it comes to music videos Ofcom has a guideline to follow rule 1.3 of a guild to insure the following; protect under eighteens and to maintain the watershed of 9 o'clock is maintained.

When the music video S&M was broadcasted on a pop/RandB music channel called WTF short for Weekly Top Forty at 11.25 of a Saturday morning. It get a lot of complaints about the sexual themes included in the lyrics and visuals so a investigation was done into whether it breached Rule 1.3. When taking this into account Ofcom have to take into account the right the broadcaster have to impact informations and ideas on an audience and that the audience have the right to view them without unnecessary interference. The investigate ended with saying that it did, like many other music videos, breach this rule and it would had to be shown after the watershed and that the video will be investigated farther.

With the fact that the video does contain lyrics and visuals which display s&m content that kids simply would not recognise as normal sexual behaviour, meaning that it may be inappoirate for kids to be made aware of it and may shock them too much. It is also the case that many adults find it inappropriate.

However many people would say that as the channel has no real child audience. The video is only really a over the top fantasy version of the fetish and no real fetish material is used.

It seems that maybe the parents with children viewing this channel or any other music video of this nature need to be more responsible for their own child. Also the fact that other music videos, T.V shows that have similar themes are viewed by children before the watershed.

So, I conclude this by saying that the right decision about it was made. It has inappropriate content that kids would not understand and do not need to be made aware of. Although it is hard for this sort of thing to be edited down it should be done before being shown before the watershed.

AOB 5-Disturibution and Ownership of Music Press

The NME is currenly owned by the music giant IPC Media who also owns magazines such as Horse &  Hound and Golf monthly. IPC media was founded in 1959 and now has a very large portfolio selling over 350 million copies a year. The IPC is a company of the Time INC whose parent company is (AOL) Time Warner. It was founded in 1993. As well as the IPC, Time INC publishes 30 America magazine including People, In Style and Life. Time Warner is the second largest multinational media copitation in the world behind Disney. It's headquarters are in Time Warner Centre, New York City.

AOB 5- One Sheet

AOB 5- Distribution and Ownership for Music Video

AOB 4- Representation of music press

Stephen Gately was a singer in a very popular boyband called Boyzone. Gately died in 2009, unexpectedly, of an unknown death thought to be triggered by a build up of fluid in the lungs.
It was reported a few days after by Jan Moir that it was a 'strange, lonely and troubling death' in her column in the Daily Mail which had been changed from 'there was nothing natural about Stepehen Gately death' after many complaints.
She suggests that the death was 'more than a little sleazy'. She writes that what ever he died of it was by no standards a natural cause and that all the postmortem shows is that it was not murder but anything else could have happened. She thinks the circumstances are too weird and that people as young as Gately do not just die in their sleep like he did.
This annoyed and upset Gately's family and fans, they were not happy in how Moir had described the death. Describing it in the Guardian as 'a catty take on the death....' going on to say it 'pandered to the prejudices of its readers'. and in the article by Brooker it says how it was hateful and spiteful towards him and his family. Brooker uses sarcastic language of Moir being a criminal investigator to show her feeling of how dare she write this.
The Daily Mail and the Guardian is targeted at completely different audiences and therefore the content is going to do this. The Daily Mail is a tabloid newspapers targeted at a less educated more working/ medium class audience. A big thing in this type of newspapers which the readers like is the controversial content so this type of story and big controversial headlines is quite common however offensive it may seem. A reader of the guardian however is said to be more a upper class individual who's likes to go into a lot of detail for the stories and this is exactly what the guardian does. Because of this the audience are going to want to read different stories or the same story but in different ways. So when it comes to a death of a celebrity the Daily Mail likes to look into it deeply and sharply and pin point and triple-guess what might have happened in some ways they may appear offensive in how they do this. Whereas the guardian only reports what is known and thinks that a lot of what the Daily Mail and other taboilds say is a lot of rubbish. This is what so of the readers think too.

AOB 4- How and why is Beyonce represented in different ways?

We had a look at four different Beyonce music videos for the tracks called, Crazy in Love, Single Ladies, Halo and Telephone (Lady Ga Ga and Beyonce). Each of these videos have a different message trying to be portrayed and put across through the video. In the Crazy in Love video, Beyonce dances to a routine in a urban setting and the video does not follow a narrative. She uses party images and of a hydrant bursting and water raining down and wears “revealing” clothing and dances very seductively especially at the beginning, to a high energy and upbeat way to show the power of falling in love. In Single Ladies, she again is doing a dance routine but this time in a white blank studio. She uses a driving forces of lighting in a simple background along with the grayscale effect. She wears a very simple outfit to do be suggestive and in somewhat lustful dance routine. Although the video is very simple with nothing going on in the background with no flashing images it still makes the video have an upbeat and fast-paced feel to create the feeling she has with her lost relationship. In Halo she is wearing much more 'normal' clothes in a somewhat everyday background setting. The video is given a clean and positive look by the use of sunlight which helps to brighten up the video. In this video Beyonce is represented as a normal well educated women with a simple haircut and little make up on. There is a very little story line going on. This shows the feeling of being in love and Beyonce is portrayed in a very pure and innocent light. In Telephone lady Ga Ga, she is wearing some very weird clothes and make-up which goes along with the several nonfigurative scenes. The video has camera shots cutting between the numerous and complex changes between scenes. To show much she does not want to talk. In each of these videos Beyonce plays some very different roles each trying to appeal to a different audience. For example in Crazy In Love she plays a very wild role, which appears to a different audience then some of the others e.g. Halo. This is much more of an action full role than the others so this is why this charcter was picked. In Halo she plays a much more romantic role. This was picked because Halo is much more about being in love so this role would work. Beyonce is trying to be represented in a much quieter and romantic way and so to appeal to more than one group of people, that why she plays a different role in each video. Sasha Fierce is Beyonce’s new, more fun, more sexual and more aggressive alter-ego. However it is much deeper than this, Sasha Fierce is a symbol of an artist who has been taken over by evil to remain in a successful position. Some of her audience might be influenced by the videos and be sucked in to a way that they want to be like her, look like her and behave like her. think that maybe some girls may be influced in how she dances and looks but I do not really think they would copy her actions because they should know they are only videos so of it especially in Crazy In Love is not real. Some people may watch these videos because they are fan's of Beyonce and like to listen to her music. People may also watch these videos or in fact any music video for a specific goal. They can find they can develop from watching it. It may help them to define themselves. By looking at the visuals within the video may add a very valuable content to the video with this depending on your gender for girls Beyonce may be a icon they want to look like but males may watch it because they fancy her and want to look at her. But also videos give a topic of discussion people can have between each other with so many ways of sharing them on the internet and television channels this is a very easy thing.

AOB 3- Creating meaning for music press

I am looking at two front covers from the music magazine NME. The cover on the left dates back to the 1960’s and the one on the right are from 2011. The name of the magazine is so well known to its fans that some of it is being obscured. Both these are targeted at the same young person audience and are trying to get across what music/artistes are included in the magazine and so appeal to the audience.

 The new NME magazine has a very controversial image of lady ga ga on the front wearing a see-through all-in-one sheath type outfit. This is something that would never have been allowed in the 60’s. The magazine also has swearing and a play on words with the ‘unzipped’ and the fact she is wearing a suit with zips on. Again something back in 1960’s they would never have had. Both of these magazines are targeted at music lovers aged 14-30 year old. 

The new magazines appeals to this audience as it has harsh, bright, modern looking colours and all the artistes named on the front cover along with the close-up shot of Lady ga ga all target younger music fans. The mode of address is very blunt, harsh and uses the kind of language that is spoken in everyday conversation amongst young people. The audience aspirations for this magazine are that young women might want to be like lady ga ga e.g. to have a body like her, to be a singer, to be as eccentric as her or as controversial.  There are numerous cover lines on the front cover promising various information on bands, such as Artic Monkeys and so enticing the music lover to buy the magazine. The main cover line promises, so it seems, to let the reader know all the juicy gossip about the main image (Lady Ga Ga).  The recent NME magazine puts across a quite raunchy, sexy and slightly aggressive message, one that says, just be yourself and stick by what you believe.  Reader profile for NME is Male, average age of 23 years. They are obsessed with music and also watch a lot of films. Around half of the readers are students who no doubt spend much of their time either reading it or discussing the content with their peers. The front of the new NME magazine follows the conventions of it’s type. The masthead is bold, bright and so well known by its fans that the full masthead does not necessarily have to be in full view.  The typeface is very modern and easy to read with a mix of black, white and blue for the colours.

The old cover is again aimed at the same audience of 14-30 year old. You can tell as the cover has big bold text and funny headlines that, I think, would appear at the time to this audience. The mode of address this cover gives is again of harsh and humours language like ‘I GO CRAZY’. The audience aprisarts are that young people may aspirer to be like the people on the front. To be able to sing like they do and be famous. There are several cover lines for what the magazines will have inside. This old NME cover gives across the idea of cut out faces that people in music are posh and wear suits. The typeface the mastheads have is of a big bold heading on a black background in the top left corner the same place as the other one. The paper have no real photography just images of cut out heads with little technology  around in those days this is all you can expect. The cover is laid out with the text next to the images and the images scatted nicely around the paper.

Although there are many differences in these magazines like the colour, the images, text used and the fact one is more of a magazine then the other. There are also a few similarities these include the masthead being in the same place. Also the biggest text is in the bottom medium on each.

AOB 3-NME analysis

I am looking at two front covers from the music magazine NME. The cover on the left dates back to the 1960’s and the one on the right are from 2011. The name of the magazine is so well known to its fans that some of it is being obscured. Both these are targeted at the same young person audience and are trying to get across what music/artistes are included in the magazine and so appeal to the audience.

 The new NME magazine has a very controversial image of lady ga ga on the front wearing a see-through all-in-one sheath type outfit. This is something that would never have been allowed in the 60’s. The magazine also has swearing and a play on words with the ‘unzipped’ and the fact she is wearing a suit with zips on. Again something back in 1960’s they would never have had. Both of these magazines are targeted at music lovers aged 14-30 year old. 

The new magazines appeals to this audience as it has harsh, bright, modern looking colours and all the artistes named on the front cover along with the close-up shot of Lady ga ga all target younger music fans. The mode of address is very blunt, harsh and uses the kind of language that is spoken in everyday conversation amongst young people. The audience aspirations for this magazine are that young women might want to be like lady ga ga e.g. to have a body like her, to be a singer, to be as eccentric as her or as controversial.  There are numerous cover lines on the front cover promising various information on bands, such as Artic Monkeys and so enticing the music lover to buy the magazine. The main cover line promises, so it seems, to let the reader know all the juicy gossip about the main image (Lady Ga Ga).  The recent NME magazine puts across a quite raunchy, sexy and slightly aggressive message, one that says, just be yourself and stick by what you believe.  Reader profile for NME is Male, average age of 23 years. They are obsessed with music and also watch a lot of films. Around half of the readers are students who no doubt spend much of their time either reading it or discussing the content with their peers. The front of the new NME magazine follows the conventions of it’s type. The masthead is bold, bright and so well known by its fans that the full masthead does not necessarily have to be in full view.  The typeface is very modern and easy to read with a mix of black, white and blue for the colours.

The old cover is again aimed at the same audience of 14-30 year old. You can tell as the cover has big bold text and funny headlines that, I think, would appear at the time to this audience. The mode of address this cover gives is again of harsh and humours language like ‘I GO CRAZY’. The audience aprisarts are that young people may aspirer to be like the people on the front. To be able to sing like they do and be famous. There are several cover lines for what the magazines will have inside. This old NME cover gives across the idea of cut out faces that people in music are posh and wear suits. The typeface the mastheads have is of a big bold heading on a black background in the top left corner the same place as the other one. The paper have no real photography just images of cut out heads with little technology  around in those days this is all you can expect. The cover is laid out with the text next to the images and the images scatted nicely around the paper.

Although there are many differences in these magazines like the colour, the images, text used and the fact one is more of a magazine then the other. There are also a few similarities these include the masthead being in the same place. Also the biggest text is in the bottom medium on each.

AOB 3- Creating Meaning for music video

AOB2; Music Video Analysis

AOB2; Structure of a music magazine

Most magazines are set out in a certain way and follow the same order of layout. The contents are put in order to allow for easy reading and so that the magazine contents flow. On the first page of the NME magazine we looked at is a full page advert because this is the first page people look at. On the second page is a list of contents so people know what's coming up in the magazine and so they can go to that page of interest. On the next few pages is usually a list of news and adverts this is because people want to hear about the new things that are going on before the rest. The magazine includes adverts spread throughout it as if they are all put together then it would not have the same impact as adverts that can be placed strategically e.g after a review of the same product. These are adverts that are related to the subject matter for example new album releases in a music magazine. The majority of adverts are paid ads from outside of the magazine company as well as unpaid ads from within the company trying to sell the magazine etc. The middle of the magazine includes letters from the readers which is placed in a similar position as those in other magazines, this follows the news of the magazines. The middle also have feature article spread through a few pages in the centre of the magazine. These are a more in depth look at the artists who are usually wanting to promote a new album. Then towards the back is a series of reviews for new releases, gigs and this is followed by various small adverts sometimes three or four on a page. I think the smaller adverts are put near the back because as the reader can quite often not bother to look at the last few pages as by then they are bored.

AOB 2-Pie Chart showing NME content

from this i can see just how many adverts are in a magazine and highlights the importance of media products as a tool.

AOB 2-Flat Plan

AOB1- History of magazines and NME magazine

Early magazines

 The magazine goes right back to 1731 with one called 'Gentlemen's Magazine'. This was all done with hand drawn pictures and lots of text. Back then there were no cameras or DTPs such as Photoshop. This magazine was targeted at the upper class gentlemen and featured regular contributions from writers on subjects such as commodity prices to latin poetry. Next up was a magazine called Good Housekeeping and this dates back to 1885. This was targeted at women which featured recipes, diet, health and advice on how to keep your husband happy. This reflected on how women were seen in society e.g stay at home to cook, clean and look after the kids and their husband. Vogue magazine dates back to 1897 and is still a popular magazine of today. Even early copies of the magazine follow the same conventions of the common ones used today. These conventions include use of a single image of a women on the cover and the same masthead but in a different colour.  There is a feature title and smaller titles tempting you to buy and read the other articles in the magazine. Other articles could include such things as Royalty and other subjects relevant to the role of a woman in that time. Pictures were drawn as there was still not the technology that we have today. 1955 saw the publication of a magazine called Marylyn and this included articles on how to get your man and celeb photos. This change reflects the change in attitude towards women. Maybe starting the trend of aspiring to be like someone famous and so encouraging women out of the house. Nova in the 60's again recognised the change in the role and lives of women in society and their articles reflected this. Society had become free and easy and women were making a stand and wanted to enjoy themselves. Mens magazines were now becoming more popular and were always niche magazines. They were usually based around things such as motoring, fishing and football. 

The next magazines 
 In 1986 came the launch of Arena magazine. This was a magazine targeted at men in which the early issues featured images of men on the front cover. They soon realised that putting an image of a woman on the front sold more. The majority of magazines on the shelves of the newsagents now usually have an image of a woman on the front. Modern representation of girls/women on these covers is someone who is young, pretty, white, slim with perfect teeth and skin. This is the look that women would aspire to be like and to whom most men would be attracted to. In 1996, Naomi Campbell was featured on the front of a Vogue magazine becoming the first black woman to feature on the front of a magazine. 

NME 
 In 1952 the new musical express was released which was later shortened to NME. This was the ideal time for journalists to write nicely about the big pop names. It was edited first by a Morris Kin who made it become a great hit in the 60's. In the late 60's the audience changed to being self aware teenagers. The nice and friendly attitude of the 60's was turned on it's head in the 70's with soft drugs going to hard drugs, peace resorting into a violent war with the harsh and critical writing and winning back many a audience. The next editor Alan Smith takes over with only 10 weeks to get the NME selling. "The NME got it groove back" bringing the large 300,000 in circulation by 1973. One of the journalists a former FRENDZ writer Nick Kent wanted to write more like Lester Bangs who was an American writer of the Rolling Stones Magazine known for his big influence in the criticism of rock music. the next writer to star in the glam light for NME was Charles Shaar Murray who had written for OZ magazine prior to NME. The next editor taking over from Smith was in 1973 Nick Logan who decided to  bring in a uncluttered cover making the NME a more hipper and questionable proposition. Penny Smith was the next big photographer for the magazine, she used big images to hide the craziness of the magazine. Then in 1976 punk becomes big. The NME suddenly needs writer for this so Julie Burchill and Tony Parsons join the crew when a advert for '2 young hip gunslingers' is shown in the mag. They both had a big say in the writing of the mag really changing the direction and tone of the paper. When it came to then reviewing bands then were ever at there feet or at their throat. NME become the only paper to hear about the big punk names there were not hear of on TV, in  papers, or even gigs. Some of these punk songs had some odd politically correct attitude so of which like the stranglers song 'perches on the beaches'  was no liked by Burchill. The next editor Nick Spencer decided to redesign the paper when Tony and Julie but were still writing the paper. With Kent and McDonald gone the paper had to bring in new joualist talent. With all this happening the paper had losing numbers in fans and asked themselves 'who do we speak for' and with punk gone 'what do we write about'. A new writer came in Paul Morley who write all about Manchester Fall, Buzzcocks and even New Order. Morley joined another newbie Penman as a double act for the mag. This started a new trend in the magazine of political and intellectual referuns it becoming a very important part. With things like philosophy and culture and even articles of teenage suicide being included. Although this meant nothing to many the ones it mean something to it meant lots. Face it no other youth mag did this. By the mid 80's when Margret Thatcher took over government with her Tory Party. With lots of people out of work due to the government the NME opposed this supporting the red wedge of the Labour movement. The IPC were not happy about this political content so severn year old Spencer NME was over. From this the NME started the hip-hop wars between that, soul and rock. NME did not like the idea of having black artists on the cover when it appeals to a white audience. Two thirds of the NME left leaving Nick Kinnock unimpressed. With this the IPC took centre stage of NME taking control and pretty much changing it overnight. This left lots of the journalists without the job. The IPC called in Alan Lewis as the new editor of the NME who become very popular. It soon loss it political nature becoming less 'hip' more middle of the road. James Brown a journalist, Steve Lamaq who made up the genre and Kevin Cummins as photographed of bands like Mondays joined in the game. Any reason at all Morrissey would be put on the cover and was once stated as a fascist by a John Harris who was said to have 'Killed the dad' with his comment. Morrissey then went a whole 12 years without speaking to the magazine when Conor Mcnochols got him back. 

For many magazines the time came when they folded away into the darkness but not the NME. It stayed strong and have survived its travels though changing with the times and the tastes of the audience. For so many the NME have been a big hit and still is with them all having there favourite period of the NME. 

AOB1- The history of the music video

The history of the music video

A music video is a selling tool that most artists and bands use as a way of creating the ideal image, which helps the artist to sell their music. Music videos have changed quite considerably over the years and are presented in lots of different ways. They are all usually very eye-catching and we seem to be able to watch them over and over again. For some artists a music video is simply a way of promoting their music in order to sell more. However some artists use it as a way of getting a message across like addressing the poverty crisis, for example Band-Aid. The music video can be a great way to do both. Within music videos there are three main types these are; when the video follows a story line called a narrative; a performance based video with the band performing; or concept based video this is when the visuals have no link in with the lyrics and therefore can be very random or focus on an idea the artist wants to portray. However many music videos combine these types using two or all of these ideas.

The first

Music videos go right back to the earliest experiments filmmakers had with sound and film. However it is hard to establish exactly when the first music video was made, after some research the evidence I have found does not always match as people have different options of what exactly a music video is. A music video timeline I found at http://timerime.com/en/timeline/596148/A+History+of+the+Music+Video/ states that still pictures were projected on to a screen in 1894 simultaneously to the playing of a song called ‘Little Lost Child’. Although many might argue that the first proper music video was not until 1923. However it was not until the 1970’s that they really took off and took part in people’s lives. Since these first early examples, music videos have come a long way and are now watched all over the world on television channels like MTV and the newer 4Music and Viva. Music videos are now viewed mostly on Internet sites such as YouTube and also downloaded from the Internet for use on IPods and other MP3/4 devices. However in the very early years when music videos first came out, devices such as TV, Internet, iPods etc did not exist. Without these new technologies music videos could not of reached the levels of popularity they have now.

The early days

It is not certain what started the trend of music videos but here is a look at the early examples; in the 1930’s the ‘Soundies’ were popular. These were films, which featured a dance routine to around three minutes of music. These where produced to be played on an early version of the jukebox called ‘Panorams’. These Panorams consisted of a 16mm reel that was projected onto a glass screen. They were put in cafes and pubs around the country featuring films of both a politically and sexually provocative nature. Following on from this, in the 1960’s came the introduction of the first play and rewind device know as the ‘Scopitone’. This device played songs and dance performances. The player could play, and rewind any of the 36 short films it held inside. But this slowly died out in the later years of the 1960s as television took over.

The first music on television

With the introduction of television in 1950 when films like Jail House Rock and Blackboard Jungle were shown they all included music videos. All of which for the first time were aimed at teenagers. When music videos started it was a way of swapping a live performance of the artist for a music video of their performance for anyone who missed them live. However it was not until 1964 that music videos like this started to appear on TV when Top Of The Pops started. This was a weekly programme shown by the British Broadcasting Company (BBC) that showed songs such as ‘Strawberry Fields’ by the Beetles. This was the first stand-alone music video. Top Of The Pops was the worlds longest running weekly television show running for a whopping 42 years when it ended in 2006.  

Queen

 ‘Bohemian Rhapsody’ was Queen’s longest music video lasting a whopping 9 ½ minutes. It was far too complex for the use of stage so had to be made as a music video. It was done within 3 hours on the biggest budget of a single ever made consisting of £3,500, which is very little when compared to the millions of pounds/ dollars which artist use today.

24hrs of music

The first 24-hour music TV channel called music television (MTV) was released in 1981 playing Boggles ‘Video Killed the Radio Star’. This was a real opportunely for music stars everywhere to really show off their talent. This helped them on the road to become very famous and sell thousands of records. In the early days of MTV it was mostly about making cheap, fun music videos, which were as wild and wacky as possible to entertain the viewers. But later on the big business men took over and the main concern for them was making lots of money so they started dictating the content of the music videos. It was not long until music videos became the most advanced thing being shown on the screen. With this MTV soon became the red-hot centre of the music business helping the artist sell more and more records. There even became a ripe of vision of the channel called Dave TV. Through the first decade MTV helped to put together many bands including Duran, Duran and Boy Georges Culture Club. It was even promoted by Dire Straits who mentioned it in their song Money For Nothing in the line ‘play the guitar on the MTV’.

Videos got banned  

A lot of artists and music video makers liked to push the boundaries of what was allowed to be shown on TV. Some music videos pushed this too far and were deemed so offensive by the local customs and ethics committee that they were banned from being shown on all the major TV channels. Some videos that got banned in this way were videos like Smack my Bitch Up by Prodigy, Madonna’s Justify My Love and UNKLE’s Rabbit In The Headlights. All banned for regularity and ethical reasons for being either being too disturbing, antisocial or sexual for the public eye to see. The first music video to be booted from MTV was the 1982 hit ‘Body Language’ by Queen. There were also music videos like Duran Duran ‘girls on film’ which were completed banned from the BBC but still shown on MTV, all be it a heavily edited form. Some videos were banned but some were also restricted from being shown on MTV and BBC before a certain time at night.

Michael Jackson

 In 1979 Michael Jackson started his career with ‘Don’t Stop Till You Get Enough’.

He also did ‘Beat It’ this was a music video influenced by ‘West Side Story’ showing a strong anti violence message. He did some quite provocative videos but the most controversial was ‘Black or White’. But maybe the most memorable video was ‘Thriller’. This is a long music video lasting for around 13½ minutes, made on the budget of $500,000 it was the most expensive music video ever made and also in 2006 Guinness World Records listed it as the ‘most successful music video’ with selling over 9 million units.

The animated world

 In 1985 the animated trend started when Dire Straits Money For Nothing was released. This was the first time any video had consisted of Lego, computer graphics and CGI graphics and took the world by storm. In Money For Nothing there is a mix of the band performing while some animated Lego people watch them as they go about their normal life.  Later came A-Ha’s Take On Me, which includes a mix of animated drawings and real people dancing. There have been many others including ‘Love Rollercoaster’ by the Red Hot Chilli Peppers, which uses animated people to get across the metaphor of the ups and down and twists and turns of a relationship.

Music for good

Occasionally artists have used music videos to raise money for charity. In 1985 ‘Live Aid’ was released to increase awareness and get support for the thousands of children living in poverty around the world. Many bands have used this concept since live aid, by releasing charity songs and videos, normally around holidays, and giving the proceeds to charity. Many of the charity videos were to raise money for comic relief these include ‘I’m Gonna Be (500 miles)’ by the Proclaimers and ‘Is this the way to Amarillo’ although not an official realise for comic relief proceeding did have the intent of going to the charity.  

Films need soundtracks

A soundtrack is the name given to the music in the background of a movie or TV show. Depending on the film this can be music already released and chosen for the film or new music written just for the movie. Most films have a sound track which may be used at several points of the film. Few films like Fantasia just contains then in there content and have no spoken words.

Conclusion

 From looking at all this I can see that from the early beginnings of music videos they have come a long way to what we know of them today. From the very first music video back in 1894 they have come though a very dramatic change which could not have happened if it had not been for television, websites and other new technology. There have been television programs and channels as well as websites set up for the single purpose of showing music videos. This shows how popular the music video has become and the extent artists will go though to advertise their music.