AOB 4- How and why is Beyonce represented in different ways?

We had a look at four different Beyonce music videos for the tracks called, Crazy in Love, Single Ladies, Halo and Telephone (Lady Ga Ga and Beyonce). Each of these videos have a different message trying to be portrayed and put across through the video. In the Crazy in Love video, Beyonce dances to a routine in a urban setting and the video does not follow a narrative. She uses party images and of a hydrant bursting and water raining down and wears “revealing” clothing and dances very seductively especially at the beginning, to a high energy and upbeat way to show the power of falling in love. In Single Ladies, she again is doing a dance routine but this time in a white blank studio. She uses a driving forces of lighting in a simple background along with the grayscale effect. She wears a very simple outfit to do be suggestive and in somewhat lustful dance routine. Although the video is very simple with nothing going on in the background with no flashing images it still makes the video have an upbeat and fast-paced feel to create the feeling she has with her lost relationship. In Halo she is wearing much more 'normal' clothes in a somewhat everyday background setting. The video is given a clean and positive look by the use of sunlight which helps to brighten up the video. In this video Beyonce is represented as a normal well educated women with a simple haircut and little make up on. There is a very little story line going on. This shows the feeling of being in love and Beyonce is portrayed in a very pure and innocent light. In Telephone lady Ga Ga, she is wearing some very weird clothes and make-up which goes along with the several nonfigurative scenes. The video has camera shots cutting between the numerous and complex changes between scenes. To show much she does not want to talk. In each of these videos Beyonce plays some very different roles each trying to appeal to a different audience. For example in Crazy In Love she plays a very wild role, which appears to a different audience then some of the others e.g. Halo. This is much more of an action full role than the others so this is why this charcter was picked. In Halo she plays a much more romantic role. This was picked because Halo is much more about being in love so this role would work. Beyonce is trying to be represented in a much quieter and romantic way and so to appeal to more than one group of people, that why she plays a different role in each video. Sasha Fierce is Beyonce’s new, more fun, more sexual and more aggressive alter-ego. However it is much deeper than this, Sasha Fierce is a symbol of an artist who has been taken over by evil to remain in a successful position. Some of her audience might be influenced by the videos and be sucked in to a way that they want to be like her, look like her and behave like her. think that maybe some girls may be influced in how she dances and looks but I do not really think they would copy her actions because they should know they are only videos so of it especially in Crazy In Love is not real. Some people may watch these videos because they are fan's of Beyonce and like to listen to her music. People may also watch these videos or in fact any music video for a specific goal. They can find they can develop from watching it. It may help them to define themselves. By looking at the visuals within the video may add a very valuable content to the video with this depending on your gender for girls Beyonce may be a icon they want to look like but males may watch it because they fancy her and want to look at her. But also videos give a topic of discussion people can have between each other with so many ways of sharing them on the internet and television channels this is a very easy thing.